The Journey
Isn't built on theory; it's lived. From the ground up, through real transformation.
Todd Shillington is a results leader for service business owners — building the systems, brand, and connections that turn everyday operators into legacies worth building.
With 30+ years of experience, Todd uses his expertise to help business owners grow, scale, and achieve all of their personal, professional, and financial goals.
In 1988, Todd got his start as a CB Commercial real estate broker — a business where the entire product is trust. People are buying more than square footage. They're buying confidence, trust, and the person guiding the journey. That lesson became one of Todd's early guiding principles that has stood the test of time.
By 1991, he was the owner/operator of a regional franchise of The Maids across Southern California. He started at the ground level — cleaning houses himself to understand the process inside and out before he ever asked someone else to run it. That's where he learned that a real business runs on systems, not effort alone. Franchising forces you to document, standardize, and repeat — to build a process that works whether or not you're in the room, and you can't write that process until you've done the work with your own hands.

The next chapter brought real entrepreneurial weight. Under the direction of a trusted mentor — and backed by a significant financial investment — Todd founded and built Vicacia Nutritional Products from the ground up, then took it through a full, successful exit. It was, in effect, an unofficial MBA: sourcing, hiring, operations, product development, and the hard-won understanding of what clean profit actually means once every real cost is accounted for. He carried those same fundamentals into distributing Chesterton's industrial repair coatings and Environmental Bioorganic Sciences' microbial products — technical, science-based work that sharpened his ability to make complicated things make sense to the person who has to trust them.

Then it was back to trust-and-numbers work: Real estate lending and insurance brokerage in 2004, and by 2006, Chapter President of the California Association of Mortgage Brokers — his first real seat at the table of industry leadership.
In 2012, he did something a lot of ambitious people never do: he stopped to work on himself. As a participant in The Art of Leadership Mastery, an executive coaching program, he shifted from managing people and transactions to studying leadership as its own craft. Everything before that year built his competence. Everything after it carries a sharper, more intentional way of leading. Two years later, he pioneered one of the industry's first event-driven networking platforms, building a community that connected commercial real estate professionals through meaningful relationships rather than one-time transactions.

By 2020, it all converged into a new role in the green industry — one built on marketing and business development. For the first time, systems thinking, brand-building, entrepreneurship, and the power of connections all lived under one roof.
And in 2025, it all arrived at its destination: The One Hour Contractor. Every chapter had been building toward this one. Systems thinking from franchising. Brand-building from product ventures. Technical translation from the sciences. Bringing the right people together, and connecting leaders across industries. A deliberate education in leadership itself. And five years proving that model in the green industry before pointing it squarely at home service contractors.

We call it Crazy Simple Systems because that's what it is: nearly four decades of hard-won lessons, distilled into something any contractor can run without an MBA or a franchise fee. Today, those systems power both the Service CEO Toolbox and the Trade Circle Network — a trusted trade referral network for plumbers, electricians, landscapers, and other home service professionals.
SIMPLIFY · SCALE · SUCCEED
Brick by Brick. A Business Built to Last.