How to Ask for Google Reviews (And Actually Get Them)
Learn how to ask for Google reviews the right way — with proven scripts and strategies.
Doing great work isn't enough anymore. If a homeowner can't see that you do great work — in the form of Google reviews — you're invisible to half the people searching.
Reviews aren't a nice-to-have. They're the modern version of a neighbor leaning over the fence and saying, "Call these guys."
Why Most Businesses Get This Wrong
- Asking too long after the job is done
- Asking vaguely
- Only asking happy customers occasionally
- No easy way to leave the review
The Foundation: Timing Matters
The best time to ask is within 24 hours of job completion. Build this into your follow-up SOP (see our post on 5 SOPs).
Reviews Are Trust, Documented
A Google review is trust — written down where the next customer can see it. If you want a ready-made system, the Service CEO Toolbox includes review templates.
Frequently Asked Questions
How many Google reviews does a contractor need?
Most homeowners read the most recent ten reviews before calling. Focus on consistency over volume: asking every happy customer, every time.
Is it against Google's policy to ask for reviews?
No. Asking for honest reviews is allowed. What violates policy is offering incentives in exchange for reviews.
What is the best time to ask for a Google review?
Within 24 hours of job completion, while the experience is fresh.
Should I respond to negative Google reviews?
Yes, always. A professional response shows future customers you are engaged and willing to make things right.